Why choose marquees in your media strategy?
When a company or business has the need to promote a product or service urgently, it must think about the most feasible ways to carry out this marketing and know the tools that will allow them to promote this action.
Currently, thousands of companies resort to the use of outdoor advertising, which has the appropriate characteristics to capture people's attention in a quick way and, in the same way, to achieve that the message to be spread reaches its recipients successfully.
Among the most appropriate tools to be used in these situations are bus shelters, outdoor supports with lighting that are usually located mainly at bus stops, offering effective and long-lasting advertising to pedestrians and other passers-by.
Outdoor advertising
Before knowing the characteristics of marquees in detail, you must recognize the definition of outdoor advertising. When we talk about this branch of marketing, we refer to all those strategies that are carried out in public, as its name indicates. For this, specialists study the geographical areas where these advertisements will be placed, in order to be installed in locations where many people pass by.
Nowadays, the main marketing agencies and companies in charge of building urban furniture, assure that outdoor advertising is in high demand. This can be seen on buildings, large walls, signs or other strategic points.
In addition to reaching a large number of people, outdoor advertising has other advantages, such as high exposure, greater credibility and, in addition to this, it manages to remain in the memory of consumers for a longer period of time.
Due to the creativity of their designs, these supports have a great variety. Among the extensive list, there are totem poles, billboards, billboards, marquees, among others.
The latter is one of the most widely used in marketing strategies, since they are usually placed in ideal locations to promote articles and disseminate information of social interest.
Types of advertising canopies
As mentioned above, due to the creativity implemented in their design and construction, there are several types of marquees, which are perfect for promotional campaigns.
- Simple marquees
These are those that have the characteristics of having two advertising faces, which have lighting and are used in areas that have greater visualization in the market, such as city centers. - Rotating marquees
As the name implies, they usually display two to three advertisements at the same time, which are usually rotating. - Clock marquee
They are usually built with more complete features. At first, they have the same details of a simple marquee. However, they also have the advantage of disseminating real-time information about the weather, time, date or other data related to the location where it is installed. - Digital marquee
With the birth of new technologies and the entry into a digital era, the methods for advertising have increased considerably. For this reason, outdoor media have also been updated. It is here when the digital marquee is presented to us, which usually has a software that allows the programming of all the advertisements that are wished to be carried out. For this, the information to be disseminated for a certain time is planned and other types of audiovisual strategies that have the power to attract attention quickly are attached to it. - Container canopy
Also, many companies dedicated to outdoor decoration have designed tools that are friendly to the environment. This type of canopies have containers to deposit garbage that, later, can be recycled.
In addition to these types, there are companies that often design special canopies, which have more innovative and special features, allowing them to stand out at all times.
Such is the case of R3 Recymed, where you can find shelters with solar panels, USB ports, screens that indicate the arrival time of public transportation, among other tools that improve people's daily lives.
Before opting for one, the most important thing is to recognize which one suits the needs of the company and the message they want to send.
The advantages of canopies for advertising
In addition to all of the above, the advantages of marquees should also be analyzed, which add value to the advertising to be carried out.
- Efficiency
Once the support is installed, the company's product or service will be advertised in a timely manner. That is to say, it will reach the users' minds quickly, so it can be said that its effectiveness in recognition, notoriety and recall is more than likely. - Brand presence
In addition to selling the message, it also allows positioning the image of the company behind the campaign. Nowadays, renowned businesses often use this type of media to continue promoting their image and ensure that their market positioning remains current. - Geographic segmentation
One of the great benefits of outdoor advertising is the freedom it gives people to recognize the type of audience that will receive the message to be communicated. To do this, the geographic area and the citizens who usually pass through that location are studied. In this way, it is possible to determine the most effective strategy for the marquee.
In summary, there are many advantages to be gained by using canopies.
A key recommendation is to turn to experts in the field and ask them for examples of these media. Generally, they will show you companies that have decided to opt for outdoor advertising for various campaigns.
The most important thing when installing the marquees is to recognize the message you want to convey and send it in a creative and forceful way. This will allow its diffusion to be effective and position the company for a longer period of time.
