What is a totem in advertising?
In the vast world of marketing, there are several tools that allow advertising to have a better diffusion. These supports generate a great reach offline, allowing the messages or information that a certain company wishes to transmit to receive greater visibility and capture the attention of many users.
Among these supports are advertising totems, a vertical and conventional alternative that has the appropriate size to generate presence compared to other advertising tools. They are usually anchored to the ground and, thanks to the creativity of their design, allow a brand to be identifiable over long distances.
Definition
In short, a totem pole is an advertising element that can be installed both outdoors and indoors to disseminate a message in a forceful and eye-catching way. They can be up to six meters high and can contain information of interest to pedestrians and other users.
On the other hand, a digital mupi is an outdoor advertising medium with a capacity of attraction never seen in this offline advertising format. The reason is that it is a more intelligent technological element, being able to be interactive, and more creative than the rest of the models.
Both options are effective marketing tools to promote and position your company to your customers.
What are they used for?
Totem poles or monoliths have a simple objective: to communicate, inform, divulge, educate and even entertain through information that may be of collective interest in a given population.
In most cases, companies require them to advertise a product or service, showing their respective features or benefits.
They can also include extra data such as location, time and date, weather conditions and other types of messages that are ideal for pedestrians on a daily basis.
Something that many people do not know is that its name comes from a large wooden object used by many aboriginal people from different cultures to communicate messages.
Where are they typically used?
This type of media are known in the advertising world as the kings of the outdoors, due to their ability to attract attention and the large size they can have.
The truth is that their location and size depend solely on the strategy usually given by the company designing the advertising campaign. In general, they are installed in key outdoor (and even indoor) locations in order to capture the attention of citizens and allow them to receive all the information contained in the totem in question.
Some stores or shopping malls also place them in their interiors to promote a new product or service.
As mentioned above, everything will depend on the strategy employed. Regardless of the use, the monolith will most likely achieve the objective of communicating without any problem, thanks to its adaptability.
What are its advantages over other media?
Before resorting to the use of an advertising totem, people should analyze the extensive advantages to be gained by using them.
- They serve to capture attention
As we have specified above, they are extremely eye-catching and allow users to focus their attention on the messages that the monoliths have.
This is ideal for companies, as they ensure that their items or services receive the right attention to be properly marketed. - Stand out in the competition
Thanks to the originality of its design, it is considered a tool that allows you to stand out in a competitive field. - Resistance
The advertising totems are made with different materials that ensure their durability, such as cardboard, brass, glass and even advanced technology. Thanks to this, they become a support that withstands various climates, such as sun, rain, earth, snow and others. - Diversity of shapes
Advertising companies know that adaptability and originality are a considerable advantage in marketing strategies. For this reason, advertising totems have different shapes, in order to stand out in every occasion.
We can find them as cylinders, triangles, diptychs and others. - Customizable
In order to allow companies to innovate with each promotion or advertisement they wish to carry out, totems can be adapted to the client's needs.
That is to say, they can be freely created, to the point of adjusting to the image of any company.
In this way, it is very unlikely that the design of a totem looks like any other. - Easy to use
Nowadays, companies dedicated to urban furniture have decided to use technology in the design of advertising totems, allowing them to carry different messages at the same time.
Fortunately, their use is extremely simple, giving users the freedom to handle them freely. - Affordable
Although they have great designs and sizes as well as a great effectiveness in their campaigns, totem poles usually have moderate prices that fit perfectly into the pocket of the people who want to place them.in fact, today they are considered one of the most affordable tools that can be found in the world of advertising. For this reason, they are always recommended by experts in marketing and sustainable urban furniture.
As you can see, they are supports that have a myriad of advantages that should be taken into account at all times.
Currently, there are many companies that resort to the design and manufacture of advertising totems to have accessibility in the market. In addition to that, they are innovating in their construction, adding high-end technology to their production, allowing businesses to reach more people.
For this reason, they will always be tools that catapult companies to success, in addition to helping their image last in the public's mind for a long period of time.
For this reason, these firms in charge of producing such furnishings should always be used, as they will allow companies to stand out at all times.
One of the companies dedicated to this type of work is R3 Recymed, which is responsible for making ecological urban furniture designs that bring great benefits to the communities.
With them, you will be able to get modern and original totems that will boost your company's visibility at all times.
Thus, it is concluded that advertising monoliths will always have a fundamental space in the world of commerce, since they are a tool that achieves the perfect balance between accessibility, originality and good reach. Therefore, it should always be taken into consideration.
